EA SPORTS Partnership With Real Madrid

Jul 23 2015

EA is proud to announce a three-year partnership agreement with Real Madrid C.F. to become their exclusive and official videogame partner.


This is a two-way partnership. FIFA 16 will include updated 3D head scans of 14 of Real Madrid’s most popular players, including Cristiano Ronaldo, James Rodriguez, Luka Modrić and Karim Benzema. Coming later in the year, members of the club will take part in a FIFA 16 player tournament for bragging rights.


Click here to see the updated Real Madrid facial scans.


During home matches at the famed Santiago Bernabéu, player celebrations rendered with EA SPORTS FIFA will appear on the stadium big screen following home team goals. Fans who visit the stadium will be able to experience FIFA 16 in a new experimental area. Additionally, fans can expect to see other EA SPORTS content in the stadium and on Real Madrid’s digital channels over the course of the season.


Real Madrid is just another in a series of EA SPORTS partner clubs. The list includes some of the biggest clubs from Spain’s La Liga, the Barclays Premier League, Ligue 1 in France and many more.